Build a Herd That Actually Works
3-Day Intensive Workshop with Steve Campbell
Tailor-Made Herd Intensive: Practical Genetics for Profit & Longevity
March 25–27
Viroqua, Wisconsin
Stop chasing cattle trends.
Start building cattle that thrive where YOU ranch.
If you’re tired of:
Buying bulls that don’t improve your herd
Watching fertility, soundness, and longevity decline
Selecting cattle that look good on paper but fall apart in real life
Spending more each year for less return
This workshop was built for you.
The Tailor-Made Herd Intensive is a rare, hands-on, ranch-tested experience designed to help you see, select, and manage cattle for real-world profitability. Not trends, not theory, and not someone else’s environment.
Refund Policy
All items are non-refundable, all sales are final. Please reach out to Brianna at [email protected] if you have any questions on this. Thanks!
About Your Instructor
Steve Campbell
Steve Campbell is a lifelong cattleman and regenerative livestock consultant based in Idaho. With decades of hands-on experience, Steve helps producers improve fertility, efficiency, and profitability using practical, low-cost strategies grounded in animal observation, mineral balance, soil health, genetic and epigenetic selection.
Steve is best known for teaching producers how to truly “see” quality beef on the hoof, and for his signature Solo Cup Cow concept—a simple visual framework for identifying low-maintenance, high-fertility, grass-efficient cattle.
Steve Campbell has spoken at leading conferences including Acres U.S.A. Eco-Ag Conference, GrassWorks Grazing Conference, and the National Grazing Lands Conference, and consults with producers across North America.
About Your Instructor
Steve Campbell
Steve Campbell is a lifelong cattleman and regenerative livestock consultant based in Idaho. With decades of hands-on experience, Steve helps producers improve fertility, efficiency, and profitability using practical, low-cost strategies grounded in animal observation, mineral balance, soil health, genetic and epigenetic selection.
Steve is best known for teaching producers how to truly “see” quality beef on the hoof, and for his signature Solo Cup Cow concept—a simple visual framework for identifying low-maintenance, high-fertility, grass-efficient cattle.
Steve Campbell has spoken at leading conferences including Acres U.S.A. Eco-Ag Conference, GrassWorks Grazing Conference, and the National Grazing Lands Conference, and consults with producers across North America.
Thank you To Our Sponsors
Interested in becoming a sponsor?
We are inviting mission-aligned brands, organizations, and producers to partner with us! If your company supports land, livestock, food, or freedom — this audience wants to meet you. Please reach out to Weston at [email protected] for more information.
Make Your Herd’s Genetic Code Fit Your Zip Code
Steve’s philosophy is simple
Stop breeding cattle for someone else’s environment
Stop outsourcing selection decisions
About THe Venue
The Commons
Viroqua, Wisconsin
Marcus Lemonis
Kaelin Poulin
Garrett J. White
Alex & Leila Hormozi
Brooke Castillo
Perry Belcher
Ben Hardy
Dean Graziosi
Eric Thomas
Jenna Kutcher
Kristine Mirelle
Setema Gali
Myron Golden
Kiana Daniel
Eileen Wilder
Workshop Schedule
Day 1: Practical Genetics & Herd Selection
March 25 | 11:00 AM – 5:00 PM
Learn the real traits that matter—and how to see them in live animals.
Steve will cover:
Profit per acre vs. frame size
Bull selection rules that actually work
The “Solo Cup Cow” concept for grass efficiency
Structural longevity and functional conformation
Identifying fertility in your herd with your eyes, not just paperwork
Day 2: Eating Quality & Building Your Ranch Index
March 26 | 8:00 AM – 4:00 PM (Lunch Provided)
Most producers don’t connect genetics to eating quality until the beef is already disappointing.
Steve will show you how to select for:
Butterfat and flavor
Tenderness and carcass indicators
Visual cues for finish patterns
Building a simple ranch-specific selection scorecard
Replacement and culling rules you can use immediately
Day 3: Epigenetics, Minerals & Herd Resilience
March 27 | 8:00 AM – 4:00 PM (Lunch Provided)
Genetics load the gun, environment pulls the trigger.
You’ll learn how management decisions switch genes on and off through:
Prenatal and early-life windows
Mineral strategies that improve conception and immunity
Rumen pH, systemic balance, and metabolic resilience
Toxin binders and practical supplementation
Case studies from Steve’s consulting work
About Acres U.S.A.
Acres U.S.A. is North America’s oldest publisher on production-scale organic, ecological and regenerative farming. For more than 50 years, our mission has been to help farmers, ranchers, market gardeners and land owners grow food profitably and regeneratively
We offer a full range of educational products — including books and pamphlets, a monthly magazine, webinars, podcasts, online courses and both large-venue and on-farm events — to help producers find timely, practical and well-tested knowledge and advice on just about any agricultural topic
Acres U.S.A. is committed to providing information about agricultural production systems that can regenerate the soil, support the farmer and rancher, and bring healthy, nutritious food to the consumer. We bring both new and time-tested voices to the discussion of “what is to be done” when it comes to building soil health, raising healthy animals and growing nutritious crops. We amplify the work of modern agricultural leaders and innovators, and we support all efforts to increase the resilience of our farms and ranches — and the people who anchor and feed our nation.
The books we sell, and the speakers at our events, and the editors of our monthly eNewsletter and farmer-facing website represent generations of experience in building — not mining — soils. The lessons they teach are fundamental: to farm economically, one must do so ecologically.
But don’t just listen to us, here’s what past attendees have said!
To learn about the 2023 Eco-Ag Conference & Trade Show, read the recap here.
Program
The Eco-Ag Conference & Trade Show is filled with engaging keynote speakers, 1- to 2-hour breakout sessions in regenerative agriculture topics ranging from soil health – including making the most of the microbiome, composting, cover cropping and more, to farm management to livestock and beyond.
Stay tuned for our agenda as these sessions come online.
Eco-Ag U
Get the most out of your experience by signing up for an Eco-Ag U workshop (or two!) – the registration fee includes your choice of pre-conference workshops plus the entire conference and trade show. Spend a full day with an instructor diving deep into a topic that’s important to you.
You will have direct, small-classroom access to the top minds in eco-agriculture, where you can learn the real details behind their success, and ask questions specific to your farm or operation.
Trade Show
Complement your education with learning at our trade show, bustling with innovative products and services in every specialty that will help you launch your operation to the next level in regenerative agriculture.
Our trade show also includes innovation presentations and demonstrations and complimentary coffee.
Want to become a sponsor or exhibit in the trade show? Visit our Trade Show page to learn more!
Past Speakers
Tony Robbins
Dan Kennedy
Jocko Willink
Jaime Kern Lima
Marcus Lemonis
Kaelin Poulin
Garrett J. White
Alex & Leila Hormozi
Brooke Castillo
Perry Belcher
Ben Hardy
Dean Graziosi
Eric Thomas
Jenna Kutcher
Kristine Mirelle
Setema Gali
Prince EA
Myron Golden
Kiana Daniel
Eileen Wilder
Stay Informed
If you would like to stay informed about our annual events, including the Eco-Ag Conference & Trade Show, sign up for our News & Announcements email newsletter.
General Terms
Event registration prices include all service fees.
By registering for the AcresUSA Eco-Ag Conference and Trade Show, you agree to receive email updates from the event producers and partners
This transaction will appear on your credit card statement under AcresUSA Eco-Ag Conference and Trade Show
Acres USA will never sell your data to third parties. Please be aware of phishing scams that claim to be selling a list of our attendees.
Refund Policy
What if I have to cancel?
Sorry, no refunds.** Your registration can be transferred to someone else’s name if you cannot attend; please contact our office.
For Eco-Ag U all-day workshops: Due to limited space, cancellations received through November 1st, 2024 are entitled to an 80% credit to be applied to AcresUSA subscriptions, books, DVDs, audio CDs, or future conference fees.
Item Transfer Policy
Can I transfer my registration if I can’t make it?
Yes. You can transfer your registration up to the day before event by calling Rebecca Gerwig at the AcresUSA office at 970-392-4464 or by emailing [email protected].
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